Michael Holden on Title Industry Evolution & Storytelling | Ep83
Episode Summary
Michael Holden brings 37 years and three generations of title expertise to this conversation about industry transformation. He chronicles the shift from 24-person title examination teams in the 1930s to today’s closing-focused operations, explains why smaller underwriters drive innovation on issues like cannabis transactions and tax title deals, and predicts single-button title commitment generation within ten years. Holden also reveals the origin of his influential blog, Ramblings of a Title Man, and shares tactical advice on building digital presence, leveraging underwriter partnerships, and why reading your policy cover-to-cover matters more than most professionals realize.
About Michael Holden
Michael Holden is a title insurance executive at AmTrust Title Insurance Company, where he serves in a regional strategic role covering multiple states. A third-generation title professional representing 106 years of family history in the industry, Michael ran his parents’ title agency before the 2008 recession and transitioned to the underwriter side in 2008. He is the author of Ramblings of a Title Man, a long-running industry blog distributed monthly to over 9,000 subscribers, and is known for thought leadership on underwriter innovation, technology adoption, and title industry history.
Key Takeaways
- The labor ratio has inverted completely: in 1937, Michael’s grandfather employed 24 people for title work and one for closings; today some agencies have zero title examiners and staff entirely for compliance and closing operations.
- Smaller underwriters innovate faster on emerging risks like cannabis transactions and compressed tax title timelines because they lack the regulatory constraints of publicly-traded legacy players who own banks.
- The 2008 recession created a missing cohort: middle managers who would be opening agencies today left the industry permanently, forcing today’s thought leaders to mentor a generation with only 17 years of industry experience.
- Automation will compress title examination to a single-button process within ten years in counties with deep data, making relationship-driven closing experiences the primary value proposition for title agencies.
- Title professionals must build personal brands on social platforms because realtors no longer attend board mixers or open houses—the traditional prospecting venues have disappeared entirely.
- Opening a title agency today requires abandoning the branch-office model: locate where talent density is highest, operate remotely across multiple counties or states, and extract maximum value from underwriter search services.
- Wire fraud and seller impersonation have added costly identity verification layers, but Gen Z and millennial buyers increasingly want in-person closing experiences for Instagram moments—creating a countervailing human trend against full digitization.
Episode Chapters
| Time | Topic |
|---|---|
| 00:00 | Intro and Michael’s origin story |
| 04:12 | From courthouse sticky notes to career launch |
| 08:45 | Three generations and 106 years in title |
| 12:30 | How labor ratios flipped from 1937 to today |
| 16:20 | Technology adoption over the last decade |
| 19:15 | Why smaller underwriters innovate faster |
| 23:40 | The Missouri tax title case study |
| 27:10 | Are faster closings helping or hurting quality? |
| 31:05 | Social media and the modern title professional |
| 34:20 | Where automation will hit hardest |
| 37:50 | Launching a title agency in 2025 |
| 40:15 | Title Tourism and Harry Truman’s ethics quote |
Full Transcript
Show Full Transcript (7,872 words)
In a world where change is the only constant, Mo Shamil stands at the forefront, guiding title professionals to not just grow their businesses, but to master the art of innovation. With every episode, you're handed the keys to unlock unparalleled growth and stay ahead of the curve. Get ready for a transformative journey. Hello, everyone, and welcome to the number one podcast in the tower industry, the Tower Agents Podcast. Today we're joined by true storyteller and industry veteran, Michael Holden, currently with Amtrust and the voice behind a long standing blog, Ramblings of a Tyler Man.
Whether you follow his insights over the years or just discovering his work, Michael brings a unique blend of industry knowledge, wit, and wisdom. In this episode, we dive into the evolution of the title industry, the power of storytelling, and what the future holds for agents and underwriters alike. Let's get into it. Hello, Michael, and welcome to the podcast. I want to really thank you for taking the time to join us and share your insights.
We always start with the first question. Give us a little background about where you grew up and your story. Thank you very much. Thank you for having me on the podcast today. I really appreciate it.
Love what you're doing with the podcast and what you're doing online to raise awareness about the title industry and some of the topics you cover. I want to say thank you again for making that a priority. We need more of that in the industry. My story started in Boone County, Missouri, which is in the center of Missouri. I was tricked into the title business.
Nobody goes to a fourth grade career day and sees somebody's mom telling how they work in the title business and decides, oh, I want to do that. Everybody has a story. Mine happens to be that I worked one summer in middle school for my parents pulling documents. I didn't really like that, so I didn't work in the title company for all of high school. When I started college, I was working at a pizza place doing pizza deliveries.
This was long before DoorDash and all the other stuff. The calls came into the pizza parlor, and they took down the address, and they made the pizza, and I delivered it. My freshman year of college, I was making really good money. I was making, back then when the average wage was $3 an hour, I was averaging like $10 because I was getting paid mileage and tips and minimum wage and everything, and so I thought I was doing great. The problem was I wasn't getting the full college experience.
When do people order pizzas? Friday and Saturday nights. All of my new friends I'd met at college were going out and doing college things. I missed walking around at homecoming and seeing all the homecoming floats and everything, the night before the parade and everything, and so I go home over Thanksgiving of my freshman year of college, and my parents are like, huh, you're missing out on all this stuff. Why don't you come work for the title company?
All your classes end at 1 o'clock. You can come over at 1.30 and work till 5, and we'll pay you the same $10 an hour, and of course, my teenage brain went into, oh, this will be great. I won't smell like pizza anymore, and I'll get to do all the fun stuff and everything, and of course, my parents probably had an ulterior motive, and they got me hooked on the title business pretty early, and from there on, I've always worked in the title business since I was 19, so going on, I'll show my age, but going on 37 years now. Wow. You look like you're 37.
Thank you. So where are you currently, I believe it's Amtrust, if I'm not mistaken? Amtrust title insurance company. I started with them just over a year ago, and my career has kind of been like a first half and a second half. I worked for my parents' title agency.
I took over that title agency in 1997. The title agency just could not survive in the great recession of 2008, and we ended up closing it. Very difficult thing to close a title agency, especially when there were lots of things. People didn't get their last paychecks. The company just went under, and a very important learning experience.
I learned how not to survive a recession. I made the decision at that time to move over to the underwriter side of the business, and so from 2008 on, I've worked on the underwriter side, and mostly in regional and strategic roles to cover multiple states. I have found that I fit in well with what I would call smaller, growing underwriters, that want to sign agents, underwriters that are willing to provide more partnership than just a place to send your check. Nothing wrong with the big companies that have been around for 100 years. They have an important role in our industry, and they'll continue to have an important role in our industry.
I just think that the incubators of innovation are the smaller underwriters and what they're doing. Absolutely. Your blog, Ramblings of a Titleman, has been around for quite a while. Yeah. What inspired you to start writing, and what has it meant to you personally and professionally over the years?
It was really another happy accident that caused that. When I made the switch from a title agent over to working for an underwriter, the company I went to work for was a tiny underwriter based in Sioux Falls, South Dakota. That company only had 11 employees. I was the 11th employee, and I was tasked with basically doing all the marketing and all of the agent signing for 14 states. At that time, they were up to 14 states.
They had yet to create any kind of marketing platform or anything like that, so I came up with the Ramblings of a Titleman, and I started producing it in email form. Once a month, I would send emails out to all of the land title email addresses from folks that I had worked with or gotten their business card or stuff like that, and I just started building my list from those kind of things. I would go to conferences. They would give me the list of the conference participants. I would add them to my list.
I think I'm up to like 9,000 people that I send that out to now. It's been 17, 18 years, but yeah, so it just kind of snowballed from there because it has been a... Really, what it's meant to me is I go places, and I will introduce myself, and somebody will say, oh, do you write the Ramblings of a Titleman? I'm like, yeah, and I've never met them before, and yet they know me by reputation, and that is so surreal to me. I mean, I'm just so grateful and so dumbfounded every time that happens, and it's just a wonderful feeling.
For those of you that have not had a pleasure to read or being a part of the mailing list of Michaels, it is truly a treat, and it's very educational, and it's also entertaining at the same time. Yeah. And if, hey, and if you want to get it, all you got to do is reach out to me. I still send out the email once a month to my 9,000 subscribers, but I also post it on LinkedIn. So if you're like, how can I find it?
Just hit me up on LinkedIn, just connect to me there, and you'll get it in my feed, and you'll always see it. And I will also have your contact info and the show notes as well, too. So looking back, what were some of the early lessons in your career that still shape your perspective today? I really thought about this, and there are all kinds of stories that I could tell, but one of them that stood out in my mind, that kind of popped in my mind was, very early on in my career, we still searched from the courthouse, and as a lowly peon at the beginning of my career, I was one of the people that had to go to the courthouse and do the searching. I did that all days.
I did that myself. So there was a lot of... Yeah, see? Broad read. Yeah, yeah.
And I was there, and there was this couple who was looking through the books and trying to find something, and I overheard them talking, and I just kind of piped up and said, you know, and I'm a 19-year-old kid who's just six months on the job, didn't really know a lot, but they said, oh yeah, we're buying this house, and we're trying to look up information about it. We're trying to look up the restrictions to see what... All right. Oh, I can help you. And I helped them find the building restrictions and showed them where they could get a copy of it and everything, and I didn't even have business cards yet.
So I hand wrote on a sticky note my name and my title agency name and my phone number. If you ever need any more help, I'm happy to help you. Well, that sticky note was put on top of the real estate contract when they signed their real estate contract, and they demanded that their realtor use my parents' title company. And it just... One of those things is when our industry goes out of our way to help people, we can be champions for what we do, and it can just grow exponentially.
And that was the thing I thought of when you sent me that question, so... Have you seen a shift in how title professionals perceive their role or the industry's legacy over the years? This is something that I have articulated at meetings, and I've talked to title agents about this across the country. So my own personal history is my grandfather actually started at the age of 19 as an apprentice working for a title company. And that was the thing I thought of when you sent me that question.
Have you seen a shift in how title professionals perceive their role or the industry's legacy over the years? You know, this is something that I have articulated at meetings and I've talked to title agents about this across the country. So my own personal history is my grandfather actually started at the age of 19 as an apprentice working for a title company in St. Louis in 1920. So this is my family's 106th year in the title business.
I'm a third generation title guy. And my grandfather was able to be fully employed all through the Great Depression, you know, was able to save up enough money in the 1930s during the Depression while he had a job and everybody else didn't, that he was able to open his own title agency in 1937. And in 1937, granted, no computers, everything was done by, you know, manual process, you know, manual typewriters. If you're ever curious what a manual typewriter is, Google, you know, manual typewriter, people actually use those to type title commitments. But back then in the 1930s and leading into the World War II years, they had 25 employees and 24 of them were responsible for the title insurance process, searching the title, examining the title, reviewing the deeds, preparing the commitments, preparing the policies, all that stuff.
And one employee was responsible for the closings. Now, back then, only about 5% of the deals had closings that took place at the title company. So that kind of makes sense as to why they had a disparity in labor. But realize too, because it was such a manual process, they would send two different searchers to the courthouse to search the same property. And when those searches came back, if they weren't exactly the same, they sent a third, more experienced searcher to search it a third time.
And so, I mean, it was a lot of control. Yeah, exactly. That was how they did it back then. And so, you look at the modern title agency today, there are title agencies that don't even have title examiners because they get their title evidence directly from their underwriter or something like that. And so, I think what has drastically changed, even in just my time, is that title agents have become more specialized, focusing on a certain aspect, whether they do refinance work or commercial work or purchase work.
And they have also seen this increasing rise in the closing is the most important part. It takes more compliance, more employees. It takes more resources, more computer power, all of that stuff. And like I said, there's title agents today that may only have one or zero quote-unquote title people. And it's a real shift in not just the last hundred years, but maybe even just the last 30 years of how things are done.
How have you seen the title industry evolve over the last decade, especially in how agencies are run and how clients are served? Yeah, I think that the last 10 years has seen kind of the full adoption of technology. I mean, back when I started in the title business in the 1990s, sure, we had a computer system and it could produce a HUD settlement statement and it could produce a commitment and all that sort of stuff. But I mean, we still went to the courthouse and got physical copies of deeds and we still hand wrote out change sheets and all that kind of stuff. I think that the consolidation of title software vendors and the real move of title software vendors over the last 10 years to bring in all of the other parts of the process through APIs and integrations and things like that.
I mean, you can be in your software today and you can request a search from your underwriter and it can be delivered back into your software where all you have to do is print it. It fields in the fields. It gives you a fully typed commitment. It's all there done for you, typed into your system. That didn't exist 10 years ago.
Or if it did, it was on an extremely limited basis. And I think the change that's happened in the last 10 years is we have fully adopted the amount of technology that's available for the title industry and it's made us more efficient. I mean, that's how we were able to do the kind of volume that went through the system during COVID in 2000, 2001 and 2002 is highly efficient being able to do those kind of things at a very rapid pace. What is your new role at Amtrust? What kind of evolutions are you seeing on the underwriter side of the business?
The legacy underwriters are publicly traded. Several of them own banks. So, for example, because they own banks, they are choosing not to do any cannabis related transactions. The only underwriters that really are are the smaller, more regional, newer underwriters because they have evaluated it from a risk standpoint and decided, hey, that's something we are comfortable doing. And they don't have the legacy of being publicly traded or owning a bank and those kind of things.
And so, again, not saying anything bad about the legacy players. They're an important part of our industry. It's just that the newer things are coming out of the smaller underwriters. Small underwriters are more agile and can shift a lot quicker. I think they can.
And look, I'll tell you another little story. And I won't call out this particular underwriter, but they're from a Big Four underwriter. And in Missouri, I still have some agents that I work with there. They've switched over to Amtrust to work with me here. And Missouri has a very unusual tax process for nonpayment of real estate taxes and foreclosure.
Some states like Florida sell the lien and then if the lien doesn't get collected, you then have to sell it again to somebody that wants to foreclose the property. It's not the way it happens in Missouri. All 115 counties in Missouri have an auction on the fourth Monday of August every year. And any properties that have been nonpaid for three years get sold at the courthouse steps. And then the taxpayer who loses the property has one year to redeem the property.
And if they don't redeem the property in that one year time period, the collector issues a deed. It's called a collector's deed to the person that bought it at the tax sale. Most buyers think that they've got clear title to that property. And they go to their title company and they're like, oh, I want to get a loan on this and remodel it or I want to sell it or whatever. And then they go through the difficult process of being told, well, a title company won't insure it, so on and so forth.
And so the current statute in Missouri has what I would call a hard rule for a time horizon to bring claims to reclaim the property. And that horizon is three years. So think about it this way. You don't pay your taxes for three years. Your property is sold eight months later in August.
You have to wait another year for the redemption period. The buyer gets the deed. Then you have three more years under this statute to make a claim. It's almost eight years from when you stop paying your taxes until somebody can get clear title. The legacy players are still choosing not to insure those deals after that eight year period.
They're making them wait 10 years from the collector's deed. And again, they have their own risk profile. They're deciding that it's not. And again, these are low dollar transactions. These are deals that only generate a couple hundred dollars of premium.
I get it. They're always complicated. They have more trouble. But here's what happens for a title agent. The title agent doesn't get to pick and choose who their realtor customers work with.
So maybe they have a realtor that's sending them 50 deals a year, but that one-off deal that they send in that they can't do hurts their relationship with that realtor. And so my whole thing is, if doing that one deal that's a tax title deal helps that title agent keep that relationship with that realtor happy and good, then we've done our job. We've created an environment where the agent can prosper and continue to build their business and all those kind of things. And again, for their own reasons, the big legacy companies just don't see the value in some of those kind of innovations. So do you think the changes in customer expectations like faster closings, more digital touchpoints are helping or hurting the industry?
Boy, this is a tough question. It really is. Because I see these going in two different directions. I see some customer expectations being that it should be faster. And I think that is causing a lot of risk for fraud and wire fraud and seller impersonation and all those kind of things.
And so I think that's hurting the business because it's added another layer of complexity where we've had to include systems to verify identity and all these other things. or hurting the industry? Boy, you know, this is a tough question. It really is because I, uh, see these going in two different directions. I see, I see some customer expectations being that it should be faster.
And I think, and I think that is causing a lot of risk for fraud and wire fraud and seller impersonation and all those kinds of things. And so I think that's hurting the business because it's added another layer of complexity where we've had to include systems to verify identity and all these other things that didn't exist, you know, several years ago. I digress. I'll tell you a quick story. I had it in one of my rallies of a title mat a couple of years ago.
Back in the 1930s, my grandfather had a customer that owed several rental properties and every, you know, couple of months he'd sell one, buy another one. Um, and it was always cash deals. It was, it was, you know, back in the thirties and early forties, they weren't finance and my father always thought that he was somehow like laundering money for the mob or something. And so the way he would do his properties is he would title them when he bought them in some just made up name, you know, John Smith or something. And whenever he wanted to sell one, he'd go find, you know, my father used language from the, from this time period, but he's like, you know, he'd go find a drunk or a bum or something and, and, uh, you know, palm him 20 bucks or something and bring him into the title company.
And, you know, he'd say, you know, are you John Smith? And he's like, yes, I'm John Smith. I own the property at one, two, three main street. And they'd sign that they wouldn't get a driver's license. They wouldn't do anything.
And he would just sign, the property would get sold. And that was it. So all of the added complexity from fraud, from, uh, the wire system, from all that stuff has made it more difficult for the title industry. That is absolutely for sure. The side I see on the other side is I think that because of our social media environment, and I think with millennials and especially Gen Z buyers coming into the marketplace, there is more of this desire to actually have an experience.
They want the experience of going to the closing and signing the paperwork and having those keys slid across the table for their first closing and taking their pictures for Instagram and all that kind of stuff. And so while I think that the digital world has moved us for a lot more fraud and a lot more risk, I think the good news is that we are trending back. I just don't see that there's going to be a huge pickup in doing digital closings. Maybe that'll happen for refinances, but that first time home buyer, even more so than 20 years ago, wants to come to the title company and wants to have that moment of the house is mine kind of thing. From your vantage point, what do title professionals need to evolve if they want to stay competitive in today's?
You know, that's a really good question. And I will tell you that there are title professionals who are building their own brands. They have a social following. They are connected to their customers. They are using whatever platform they prefer to use, TikTok, Instagram, Facebook, whatever.
So that when people see their stuff, they're immediately top of mind and they're connecting with their customers, with their real estate agents, with their loan officers, those kinds of things. And I think that the social component of being connected to your customers is where the biggest change is. Back when I was first learning this business in the 1990s, how did you meet realtors? Well, you went to the realtor after hour party at the board of realtors, or you went to one of their open houses or something, you know, you went where the realtors are. Well, the realtors aren't there anymore.
They don't go to those kinds of gatherings anymore. You have to find them online. And I think that's been a big shift for all of our people, you know, and I would tell people, you know, don't think of it as just a marketing department's job. If you're a closer, if you're the owner of a small title agency, you need to have those connections. You need to be building your brand.
You need to be posting information to your LinkedIn page or having a reel on Facebook or all those kind of things. Those are going to be able to put you more in the 21st century marketplace and connect you better to your customers. You've been vocal about changing the industry. Where do you see automation making the biggest positive impact in today's age? You know, I think automation is going to get to a point to where the title examination and creating the title commitment is extremely automated.
If I work another 10 years in this business, which I hope to, I think we will have a day, especially in those counties that have deep data where you really will, it really will be like Google where you'll press a button and boom, you'll get a, you'll get a title commitment completely drafted, whether that's AI or whether that's an algorithmic based product or something like that, you'll be able to search, examine title and produce a commitment in the press of a single button. And I think that's where the biggest change is going to come in the next 10 years. And that just harkens me back to what I said earlier about the role of the closing side of the process being more valuable. If the title side of the process, the searching and exam is going to become more automated, that means you have to invest more time, more energy, more relationship building on the closing side. And the great news is that we can do that because buyers want that experience.
They want to come to your office. They want to sit across the table from you. And I think that's where it's going to go over the next couple of years. And you could see a title company, you know, more like we see in the property and casualty world where the underwriter just produces the commitment. And it's really more of like a closing operation where you do the closing and you file the documents, you pay off the mortgages and someday you'll just send the recorded mortgage or the recorded documents back to the underwriter and they'll just do the policy for you and pay you whatever commission you get for doing the closing.
I think there will be some models like that that will come out of this next period of change. Is there a technology or innovation that you think is overhyped or even potentially harmful to the title process? You know, I have seen lots of attempts to adapt AI systems to the title industry and very similar to blockchain. I think everybody was talking about blockchain five or six years ago. Oh, this is going to revolutionize the title industry.
And there was never really that aha moment where you could say, yes, this is going to work. This is going to change things. This is going to change how we track files, how we track closings, how we monument a title within the public records. Our laws are antiquated. You know, our recording laws, in many cases, go back to the 1800s.
And so I haven't seen today an AI application that is revolutionary. I've seen some ingesting AI products that take a purchase agreement and strip out all of the buyer name, seller name, property address, closing date, and input it for you into a title software. But I'm like, that's not really what I can do, what you can do with AI and other settings. I mean, if I wanted to write a new Shakespeare novel, I could tell AI to do that. And it would do one.
It would do a 200 page novel, you know, and it's that kind of computing power. We haven't figured out how to apply that to the title industry. So if you had a magic wand and if you had all the resources in the world, what would you focus on implementing AI? Oh boy, that's a really good question. I would probably say there's got to be a way to speed up the automation.
So there's 3,000 counties in the United States and about half of those counties have some type of automated title plant that another company, whether it's Legacy Player, an independent company, whoever it is, has built a digital title plant where you can very quickly get title evidence out of that digital system. And I would say AI has got to have a solution that if you could just take the document, let's say you have a county that's not even online. If you could just take the copies of the documents, feed it into an AI model, it could index all those documents for you. And then boom, you'd have a title plant for a county that was never online and never digital previously. That's where I think somebody should be looking at AI systems because that's where it could really be helpful.
What advice would you give to a title agency owner who feels overwhelmed by tech adoption but knows they need to start somewhere? I would say talk to your underwriter. And I think that there are fantastic reps around the country. I get to meet a lot of them at conferences and things like that. All of us that are at underwriters that work directly with agents, we want to help you.
We want to help you find the best tech. We want to help you find the best resources. We want to help you hire the best people. When you do good, we do good. And so we're there in your corner for you.
And so if you're overwhelmed, just say, hey, tell your rep next time you're in town, let's go to lunch. I want to ask you some questions about technology and some of the changes. They'd love to do that. And they're going to even buy lunch. So come on.
Your blog showcases a very human, honest side of the industry. Do you see thought leadership playing a bigger role for title pros moving forward? I really do because I've heard the title industry call it the silver tsunami. I've certainly They're there in your corner for you. And so if you're overwhelmed, just say, Hey, tell your rep next time you're in town, let's go to lunch.
I want to ask you some questions about technology and some of the changes. They'd love to do that. And they're going to even buy lunch. So come on. Your blog showcases a very human, honest side of the industry.
Do you see thought leadership play in a bigger role for title pros moving forward? I really do because I've heard the title industry call it the silver tsunami. You know, I've certainly got gray hairs in my beard coming in. I haven't quite got it in my hair yet, but I'm sure it's coming. But you know, there are fewer and fewer people that are lifers like us that are, that are, you know, doing this the whole time.
And I also, uh, I also think that we kind of, uh, lost a cohort from our industry. So, you know, if you think about a typical person's title career, you know, they start off in a, a processing or, or a searching role, and then they advance up to, you know, another role and then, you know, maybe they get to a point to where they're managing an office or managing a team. And then they grow into a leadership role. Maybe they start their own company, all of those kinds of things. And that's a normal kind of 30, 35 year cycle to go through all those processes.
Well, the people that were the middle managers who had moved up from just, you know, just starting, but, you know, maybe I've just gotten to a point where they're managing a team or they're something like that, all of those people left the industry in 2008 and 2009. I was almost one of them. I was having trouble finding a job in 2009 and, and, uh, was considering strongly leaving the industry for good. Um, you know, as fortunate would have it, I got a job offer the next week and, and, uh, decided not to go back to working at golf courses, which is what I was looking at. But, um, you know, so those people that should be starting their career, you know, 30 years ago and getting to a point where they're opening a title agency and, and, you know, getting to that point, those people moved on to something else.
They, they got out of the industry and, uh, did something else. So I think the ability to have thought leadership, the ability to have people contributing and mentoring and bringing along the next generation, we have to even go to the even earlier group of cohorts that has only been in this industry the last 17 years since the recession, because those ones that were there before the recession, unless they're the old fogies like us that were way before the recession, they didn't come back to the industry. We want to pick back up. If you were launching a new title agency today, what would you do differently compared to 10 or 20 years ago? Oh, well, I, I, I know this answer.
And like I mentioned earlier, you know, I know how to go bankrupt with a title agency. In the 1990s, you set up your title company across the street from the courthouse in the downtown and, and, you know, all the other title companies were in that same location and all that sort of stuff. And we had, you know, at one point my title agency in Missouri had, uh, I think we were up to 17 offices in 17 counties, um, and that was just the model that you did business. And I didn't realize at the time how much change was happening today. I would set up a title agency in a place where I could find really high quality employees.
Maybe that would be in a large metropolitan area. Maybe that wouldn't, I don't know, but I would, I would locate someplace I can find high quality employees. And I would use technology to cover, you know, multiple counties or even multiple states. I would not focus initially on having a whole bunch of branch offices. I would focus initially on capacity to do work in all those different locations.
I'd talk to my underwriter as I, Hey, I can't cover these counties. Can you do the searches for me? And things like that. I'd figure those kinds of things out because that's the real magic that's happened in the last 17 years is the old model of having a title company with, you know, 30 offices, you can do the same business with four offices that you could with 30. I always ask, once in a while I get asked, Hey, how many offices do you have?
I go, we don't care. We don't care about offices. We care about transactions. Yeah. We can cover so much ground with, uh, having central operations or regional operations.
Yeah. No, I would, you know, if I, if I, if I had to do over, I would have, uh, probably closed two thirds of those offices in 2008, I probably would have sent our title searchers to work remotely to give them a laptop and tell them to go, you know, go, I want to use your free office in your house. I don't want to pay for it. And, and, uh, you know, that, that sounds terrible. I know, but, but I mean, that's what, that's what remote work does is you get you don't have to pay for the overhead for them to have a spot to work.
And, uh, it's really a magical thing. And, uh, that's been a real change. And that's how I would really adapt a new title agency is I'd be like, all right, I want to be, I want to be native from the beginning remote work as much as possible. I want to be centralized. I want to use technology to its fullest extent.
I want to lean on my underwriter relationships and get as much value as I can from my underwriter relationships. I think those would be the three or four things I would start with if I was, if I was opening a title agency. Uh, what's one lesson from your blog that seemed to really resonate with people, maybe more than you expected? Oh my gosh. So I have republished this article about three times now.
And, uh, just because of its popularity. So back in, uh, all the way back. And I think it was like 2009 or 2010. I wrote an article called Title Tourism and I just picked some, if you're a title guy and you're traveling around the country, what would you want to see? And it was inspired because I had been working in South Dakota and, uh, in Aberdeen, South Dakota is the repository of all of the Bureau of Indian Affairs records, so all of the treaties, all of the land plats, all of the, all of the surveys, all of it is in Aberdeen, South Dakota.
And so that was one of the places I mentioned, I'm like, you know, you want to know where, you know, the biggest repository of title information is within the United States, it's in Aberdeen, South Dakota. And so I came up with some other places. Um, the oldest operating courthouse in the United States happens to be in New Jersey, uh, was built in the 1700s and they still hold court in that building. That's amazing. Which, uh, which, which courthouse, what county in New Jersey?
I'd have to go look it back up, but, but, uh, yeah, it's, uh, yeah, they still have a municipal court there in the, or at least they did in 2010 when I wrote the article and then the second oldest one is in Virginia, but they had, they, they've since built a new courthouse and they use that building now for, uh, I think it's like administrative offices or something, so it doesn't, it's not really, Fairfax County. It might be, it might be. Yeah. Yeah. So I did, so just, just things like that, you know, and I just, I just picked about five or six places.
I'm like, oh, you know, this would be a really cool thing to go. You know, one other one that that's in there is if you want to see how a courthouse operated in the, uh, 1700s and early 1800s, go to Williamsburg, Virginia, and there is a, there is a replica courthouse there, and for those that don't know, Williamsburg, Virginia is a living museum. It has over 170, uh, replica and refurbished buildings from the 1700s, and you get to see what, what a community looked like in, you know, 1795 or whatever, well, the courthouse where the land records were kept and where courts trials happened and all that sort of stuff. That building is a fantastic, uh, educational thing. Go talk to a docent, see how they used to do land transactions back then.
It's really amazing. So that blog, that article, Title Tourism, I've published it a couple of times, I get 30, 40 emails about it. And oh my gosh, this is wonderful. It's like, and it's like, why it's that one and not other ones? I have no idea.
But yeah, uh, Title Tourism was, is the biggest seller of all my blogs. That's awesome. Thank you for the free plug of my home state of Virginia. It's a wonderful state. Lot of history.
It is indeed. Uh, what's one piece of advice you wish every new title agents would hear? When I started this business, I had parents that were both in title business and, uh, I'm an only child. So I, you know, I, I got it from both parents and, and, uh, they thought that I really ought to understand what it is I was selling. You're doing title insurance.
Do you know what that is? Believe it or not, they had me sit down and read cover to cover a title policy. And I don't think that, I think there are a lot of title people, even 10, 20 years into their, into their career that haven't sat down and read the title policy cover to cover. Know what kind of coverages are in there? Know what kind of exceptions are in there?
And I've probably read it, you know, dozens of times since then, because I needed to pull something out of it or explain something to somebody or do a, do a seminar on it or whatever. But that was one of the early things my parents did for me. That like, you know what, that, that really kind of like set the table for everything else I did after that. Cause I, I, I kind of knew the basics of what were in the title policy and I got to, you know, kind of move from there. As we're coming close to the end of this podcast, um, we always ask this personal, two personal questions.
One of them, what's your favorite quote? What do you have a recent favorite quote? You know, I, I, uh, I do an ethics presentation and I've done it for several land title associations and, uh, I always end, uh, that ethics presentation. And again, it's about ethics. So Harry S.
Truman, 33rd president of the United States, the only president from my home state of Missouri. Um, he has a quote that, uh, that goes something like do your duty and history will do you justice. And, um, so it's, it's. I always ask this personal, two personal questions. One of them, what's your favorite quote?
Or do you have a recent favorite quote? You know, I do an ethics presentation and I've done it for several land title associations and I always end that ethics presentation. And again, it's about ethics. So Harry S. Truman, 33rd president of the United States, the only president from my home state of Missouri.
He has a quote that goes something like, do your duty and history will do you justice. And so it's basically a nice way of saying, you know, you do the right thing, people won't always notice it, but it'll always make you a better person for it. And that's probably my personal best quote that's something I like. That's awesome. Definitely new quotes I haven't heard before, but it's really wonderful.
What's your favorite book of all time? Or maybe a favorite recent book you read or something you're reading right now? So I actually just completed, I've actually got it here. This is 1929. It's a book by Andrew Ross Sorkin.
NBC. And so, yeah, and he wrote Too Big to Fail, which was made into a movie called The Big Short with Steve Carell as the actor in it. And he kind of takes the same kind of approach to the Great Depression of 1929 and goes through who the major players were, the banks that went under, kind of how the whole process snowballed, how the bubble was created. He does a very good job of kind of reconstructing the historical of it. So I know it looks like a big book when you see it on the bookshelf, but I took it to my vacation over Christmas and I read it in like three days.
It was just awesome. And for me, it was kind of very personal too, because remember my grandfather lived through the Depression and had a job in the title business, all through the Depression. And this is another little anecdote I'll give you. Most of the stuff I have from my grandfather, I never worked with my grandfather. So it comes to me via my father.
He would tell me stories about this thing or that thing. But my grandfather always believed that the title business was as sure as being an undertaker. And I'm like, what? I'm like, he's like, people always die and people always got to transfer real estate. That's always going to happen.
And really the only times that the industry has had difficulty and really had terrible times coming back from it has been when there's stagnation, when there's no economic activity. There can be really bad economic activity like happened to my grandfather. I mean, he was doing mostly foreclosure work in the 1930s, but it was paying the bills and putting food on his table and all the other kind of stuff. And of course, my father, when he came into the title of business in the 1950s was the great baby boomer generation after the World War II and all of the housing and all the new invention of row houses and subdivisions and fast building and all that other kind of stuff. And so what really hurts us is like what happened in 2008 where no activity is happening.
Nobody's buying, nobody's selling, nobody is in so bad a shape that they're getting foreclosed as much. But yeah, that's a real difference. So 1949 is my book, so. Michael, thank you so much for sharing your wisdom. We truly appreciate you here at the Title Agencies Podcast.
Thank you very much. And again, thank you for focusing a podcast on the title industry and how we continue to grow it and how we continue to make it important for everything that we do. So thank you again, Bo, I really appreciate it. Big thanks to Michael Holden for joining us today and sharing not only his expertise, but also his genuine passion for the industry. If you haven't already, go check out Ramblings of a Title Man.
It's a goldmine of insight, humor, and honesty about life in title. If you like this show and if you like this episode, please give us a review and most importantly, please subscribe to the podcast. We truly appreciate you. We'll see you next time. And that's a wrap on today's journey with Mo Shamil from the Title Agents Podcast, reminding you that mastering the art of innovation is key in the title industry's fast-paced world.
If you're finding it tough to keep up with the changes and challenges, remember, you're not alone. Our calendar is open for you. Find the link in the show notes and let's connect. Make sure to hit subscribe to not miss out on strategies that elevate and insights that empower. Together, we'll navigate the future of the industry.
I look forward to our next meeting in the upcoming episode. Keep pushing, keep innovating, and see you in the next episode.
