Go-Giver Philosophy for Title Agents | Ep 78
Episode Summary
Bob Burg, co-author of the international bestseller The Go-Giver, joins Mo to explore how shifting focus from getting to giving transforms business success. Bob unpacks the five laws of stratospheric success—value, compensation, influence, authenticity, and receptivity—and explains how title professionals can apply these principles to stand out in a commoditized market. The conversation covers practical strategies for creating exceptional customer experiences, building mentor relationships, and distinguishing yourself through extrinsic value. Bob also shares his journey from struggling salesperson to thought leader on relationship-driven business growth.
About Bob Burg
Bob Burg is a best-selling author, highly sought-after speaker, and co-author of The Go-Giver, an international bestseller that has been translated into 30 languages. He has shared the stage with leadership legends including Zig Ziglar, Tom Hopkins, and Jim Rohn. Bob’s philosophy on relationship-driven business has influenced entrepreneurs and sales professionals worldwide for over 40 years. He began his career as a broadcaster before transitioning to sales, where discovering personal development transformed his approach. Bob has authored multiple books in the Go-Giver series, including Go-Givers Sell More and The Go-Giver Leader.
Key Takeaways
- The Law of Value states your true worth is determined by how much more you give in value than you take in payment—value is the relative worth to the end user, not the dollar amount charged.
- Income is determined by combining exceptional value with extended reach—serving more people while maintaining quality multiplies financial success exponentially.
- The golden rule of business is that people do business with and refer business to those they know, like, and trust, which happens fastest by genuinely placing others’ interests first.
- Authenticity means acting congruently with your values, not having no boundaries—it requires continuously improving yourself to become a better, higher, more effective version.
- In commoditized markets like title insurance, extrinsic value distinguishes you—excellence, consistency, attention, empathy, and appreciation make clients feel good about themselves and you.
- When approaching mentors, ask one or two specific questions instead of general requests—follow up with handwritten notes and small donations to their favorite charities to build genuine relationships.
- The five elements of extrinsic value—excellence, consistency, attention, empathy, and appreciation—prevent price-based competition by creating emotional connection beyond functional service delivery.
Episode Chapters
| Time | Topic |
|---|---|
| 00:00 | Introduction and Bob Burg’s background |
| 03:45 | From broadcaster to sales professional |
| 08:20 | What is the Go-Giver philosophy? |
| 12:15 | Law of Value: giving more than you take |
| 17:40 | Law of Compensation: serving more people |
| 19:30 | Law of Influence: putting others first |
| 22:10 | Law of Authenticity: showing up as yourself |
| 25:45 | Law of Receptivity: allowing yourself to receive |
| 29:20 | How to approach mentors effectively |
| 34:15 | Standing out in commoditized markets |
| 36:40 | Favorite quotes and book recommendations |
Full Transcript
Show Full Transcript (6,796 words)
In a world where change is the only constant, Mo Shamil stands at the forefront, guiding title professionals to not just grow their businesses, but to master the art of innovation. With every episode, you're handed the keys to unlock unparalleled growth and stay ahead of the curve. Get ready for a transformative journey. Hello, everyone, and welcome back to the Title Agents Podcast. I am your host, Mo Shamil, CEO of Alltech and National Title.
Today, I'm really thrilled to have a special guest, bestselling author, Bob Berg, who co-authored the international bestseller, The Go-Giver. Bob's philosophy has transformed the way entrepreneurs and service professionals approach success by shifting the focus from getting to giving. In this episode, we unpack the five laws of stratospheric success and how they apply to building a values-driven business in any industry, including ours. Welcome, Bob, to the show. Hey, Mo, it's so great to be with you.
Heard fantastic things about you from our mutual friend, Kevin Thatcher. He was a great guest in a prior episode we had, and what a great story. Yeah. Yeah. Bob, with that, I cannot thank you enough for your generosity of time, and we're thrilled to have you like a bestselling author in our show.
Welcome to the show again. I'm absolutely honored, Mo. Thank you for having me. Before we start the show, I always like to hear your story, how you got started, your kind of little two, three minutes biography, if that makes any sense. Yeah.
You know, I started out as a broadcaster, first in radio doing sports, and then television news for a very small network affiliate, ABC affiliate in the Midwestern United States. I worked my way up to the late night news anchorship, but I really wasn't very good. I certainly wasn't a journal. I could read the news. But you had the voice.
I had the pipes, yeah, as they say in the biz. Actually, what's funny is I grew up in the Boston area, and I had a horrible Boston accent. I mean, I was Pac the car, and so I had to really, really work hard to lose that. Every so often, it still comes back. This podcast is brought to you by Struggling to set appointments and generate leads?
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But after a while, I wasn't in the news business anymore. Again, I wasn't really very good, and I knew it wasn't going to be my life's work. So I like to say I graduated into sales. Now my challenge was that I had no real formal sales training experience ever in my life. And so I went out there and really floundered for the first few weeks, excuse me, few months.
And I'd knock on a lot of doors, I'd make a lot of calls, but I didn't know how to sell. I thought it was just you go out and you blah, blah, blah, blah, blah, talking about your product or service and whatever. No. And so really discouraged one day, I go into a bookstore to look for something that would help. Now this is 40 years ago.
So back then, unless you knew about personal development, sales book, things like that, you didn't know they existed. I certainly didn't. So I'm not sure what I actually went in there for, but I figured there must be something. And I saw two books sticking out at me. One was by Zig Ziglar, and the other was by Tom Hopkins, How to Master the Art of Selling.
And two of the greats, the legends in our space. And so I got those books and I took them home. And I like to say I didn't read them. I devoured them. And I would just study night after night into the wee hours of the morning.
And I would practice and I would drill and I'd rehearse and I would, I mean, I just, and within about three weeks, Mo, my sales began to go through the roof. Now there was no real difference in me as a human being at that point from three weeks earlier, but I now had a methodology I could follow, a system, if you will. And I personally like to define a system, and this is just my definition, as the process of predictably achieving a goal based on a logical and specific set of how-to principles. The key being predictability. If it's been proven that by doing A, you can get the desired results of B, then you know that all you need to do is A and continue to do A and continue to do A.
And eventually you'd get the desired results of B. So that's what I did. Now the neat thing was the discovering that a big part of sales is the personal development aspect. Again, I didn't know about any of that. But in those books, they're telling me that I should be reading How to Win Friends and Influence People and, you know, The Magic of Thinking Big and Thinking Grow Rich.
And I'm getting now all these, back then it was cassette tape programs, right? And I'm starting to go to conferences and again, reading books and all these and feeding my mind. And I began to realize that success is really, it's an inside job. Now it manifests itself outwardly, of course, but it begins in here in the head and works its way down to the heart and you begin to become that person. And that was really a great discovery for me.
So I just loved, loved that. So, you know, within a couple of years, I worked my way up to sales manager of another company I was with and eventually started teaching others how to do what was working for me. And as they used to say on the Seinfeld episode, you know, yada, yada, yada. Here we are now, you know, 40 years later, whatever. And you and I are talking.
The late Jim Rohn said it best, like, don't wish things were better, but wish you were better. And, you know, I was just, I was thinking of Jim Rohn as I was starting to, as I was mentioning some of those things and, and, and, you know, he was such a great one for feeding your mind, right? My favorite. Yeah. And, you know, what's funny about Jim Rohn, well, just like with Zig and Tom Hanks.
Zig is another one, I think, incredible. Yeah. You know, you could listen to them, and you could listen to them again and again and again, say the same, whether it's live or on tape. Never gets old. Never gets old.
It's like you learn something new every time. So yeah, these are just, you know, people who had such a big influence on my life. So let's start at the foundation. What is exactly the Go-Giver philosophy? What inspired it?
Well, the philosophy itself, and, you know, again, these were written with, with John David Mann, who's a brilliant, brilliant author and writer and a great entrepreneur in his day. And really what we would say, you know, when we ask that question is it's simply understanding, as Joe learned in the story, that shifting your focus, and this is really where it all begins, shifting your focus from getting to giving. Now, when we say giving, Mo, in this, in this context, we simply mean constantly and consistently providing immense value to others. Understanding that doing so is not only a more fulfilling way of conducting business, but it's the most financially profitable way as well. And not for any kind of, you know, way out there, woo, woo, magical, mystical road, just do good things and give and think, no, not at all.
It's actually much more logical than that. It's that, you know, when you're that person who can take your focus off of yourself and make it about others, serving others, discovering their needs, their wants, their desires. When you can make it not about you, but instead about helping them to solve their problems and their challenges, you know, when it becomes not about, about you, but about helping to move them closer to happiness, people feel good about you. You know, they feel great about you. They want to be a part of your life.
They want to be in relationship with you. They want to do business with you when the time comes that they need your products or services. But what they really want to do as well is tell the world about you. They want to be, as Sam, one of the mentors in the story called it, your personal walking ambassador. So that's really, you know, that's really the premise, if you will.
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To all our listeners, this is like a really must-have, must-read book, and there's no way you can read it once. If I get to read it two, three, four times, it's incredible. One of the concepts in the Go-Giver is the law of value. Can you walk us through the law and how a professional, whether in sales, service, or title, can apply it to create an exceptional customer experience? Yeah.
So the law of value, that's sort of the foundational principle of the five. So there are the laws of value, compensation, influence, authenticity, and receptivity. The law of value most says that your true worth in the business sense, of course, your true worth is determined by how much more you give in value than you take in payment. Now when you first hear this, it's a bit counterintuitive. Give more in value than I take in payment?
I mean, that sounds all nicey-nice and everything, but it also sounds like a recipe for bankruptcy. Give more in value than I take in payment. So we simply have to understand the difference between price and value. Price is a dollar figure. It's a dollar amount.
It's finite. It is what it is. Value on the other hand is the relative worth or desirability of a thing, of something, to the end user or beholder. In other words, what is it about this thing, this product, service, concept, idea, what have you, that brings so much worth or value to another person that they will willingly exchange their money for it and be glad they did while you also make a very healthy profit. Let's look at an example first outside of the title profession, and then we'll bring it back in.
Let's say you hire an accountant to do your taxes and she charges you, we'll just name around figure $1,000, okay, to do both your business and personal, charges $1,000. That's her fee, literally it's the price, $1,000. But what value does she provide you that makes it so worthwhile? Well through her years of experience and training, her desire to get to know you and what you're looking to accomplish, getting to know your business and its inner workings, she's able to save you $5,000 in taxes. She also saves you countless hours of time, which allows you to be more productive doing what you do best.
And she also provides you and your family with the security and the peace of mind of knowing it was done correctly. So she's really given you well over $5,000 in value in exchange for a $1,000 fee or price. She gave you more in value than she took in payment. So- That peace of mind is priceless. Priceless, exactly, right.
So you come away a winner and so does she because it was worth it to her to trade or lease, if you will, her expertise, her time, her energy for that $1,000 fee, right? And so it's interesting in any free market-based exchange, there should always be two profits, the buyer profits or the customer profits and the seller profits because each of them come away better off afterwards than they were beforehand, right? And so that's the ultimate win-win. Everybody comes away a winner. As a title company, what benefit do you provide the realtor?
Now, obviously the realtor is not the end user, but they're still kind of the customer in a sense, right? They're your partner. So what benefit do they receive from you? Well, you navigate them through the complex title searches, right? The closing process, the legal expertise.
You make things more efficient, accurate, and stress-free. You're taking a lot off their plate so that they can- Peace of mind. Yeah, peace of mind, right, yeah. So that they can serve their clients even better, right? And so the money that's exchanged is if everybody comes away a winner, and of course the client, the end client, the end user does, the buyer does, the realtor does, and the title company does.
So again, it's making sure that you create that value that's always worth more than the money you're receiving, while the money you receive allows you to make a very healthy profit. So the next law is, it's fascinating, and it's the law of compensation, teaches that our income is determined by how many people we serve and how well we serve them. Well, yeah. You think about it, the title company representative who does one transaction, well, that's great. They provided great value, but they're probably not going to earn a whole lot of income just by doing one a year.
So it's also how many people you serve, as well as how well you serve them. And the example you give in the book is the software, the teacher became a software, they'll just have a company and how the compensation, the teacher serves 30, 40 kids while the company, the education software serves tens of thousands of people or millions of people. Exactly. Exactly. And that's what it's all about.
What's it called? Scaling, right? There are many ways to do that, but that's important because you can be providing a lot of value and make a good income, and that's fine. But to the degree you can scale that and serve more people with the value you're providing, that is going to increase your income. That's why we say you combine exceptional value, which is law number one, and extended reach, law number two, now you've got a very healthy financial situation.
So the next law is the law of influence, which focuses on putting other people's interests first. Yeah. Yeah. That can sound counterintuitive in a competitive business landscape. How does this principle actually lead to greater success, the people that have an abundance mindset to it?
Well, yeah, and so you bring up a great point. I mean, when you say your influence is determined by how abundantly you place other people's interests, again, what does that mean? You know, I mean, so let's first clarify or qualify that when we say place other people's interests first. We certainly don't mean you should be anyone's doormat or a martyr or self-sacrificial, right? It's simply as Joe, the protege in the story, learned from several of the mentors, the golden rule of business, of sales, is that all things being equal, people will do business with and refer business to those people they know, like, and trust.
Well, it turns out, Mo, and you know this, there's no faster, more powerful, or more effective way to elicit those know, like, and trust feelings toward you from others than by genuinely moving from that I-focus or me-focus to that other-focus, looking to, as Sam, one of the mentors told Joe, make your win all about the other person's win. Absolutely. And the next law is the law of authenticity, which is very powerful, especially in industries built on trust. What does it mean to truly show up as your authentic self in a business, and how can professionals make sure they're doing that in a way that builds real connection? Yeah.
Yeah, because in the story, Deborah, who was the main mentor in this part of the story, she said that all the skills in the world, the sales skills, technical skills, people skills, as important as they are, and they all are very, very important, they're also all for naught if you don't come at it from your true, authentic core. But when you do, right, when you show up as yourself day after day, week after week, month after month, people not only feel good about you, they not only feel comfortable with you, mo, they feel safe with you, right, because they know who they're getting. And it's so important, and I think sometimes, and I've kind of noticed this since the days of social media, that authenticity has almost taken on a new meaning. It's almost like as though authenticity means no boundaries, just say or do whatever you want, and blah, blah, blah. And I've never, never agreed with that.
It's not authentic. You know, it's, um, it's so important that I think sometimes, and I've kind of noticed this since the days of the, um, of social media, that authenticity has almost taken on a new meaning. It's almost like, uh, like they're often like as though authenticity means no boundaries, just say or do whatever you want and blah, blah, blah. And I've never, never agreed with that. That's not authenticity, uh, that's being rude or that's being, uh, you know, I, you know, I define authenticity as simply acting congruently with one's values.
You know, that's authenticity. And as long as you're doing that, um, you know, I, I think you're, uh, you know, on the right track. So, you know, it's, it's really interesting too, because when people say authenticity and they'll say, well, I'm just, this is the way I am, uh, you know, if I, you know, no, that's not it either. Authenticity means you use Jim Rohn's advice, get better. You know, it's like the person who says, well, I have anger issues and I yell at people a lot and if I were to act any differently, that wouldn't be authentic of me.
Uh, no, it simply means this person has an authentic problem, uh, that they need to authentically work on in order to become a better, higher, more effective, authentic version of themselves. So the, the final, final law, which I've struggled with in the past and I struggle with sometimes that I love to give and I love to serve is the law of receptivity. Can it's going to be tough for driven professionals? Why is it often so hard for high achievers to embrace receptivity and how can they shift their mindset to allow it? Yeah.
And you know, Mo, this is something that a lot of people have an issue with and I used to as well. Uh, you know, it's, it's very natural and the reason why it comes down to the messages we receive from the world around us. Um, most messages that society gives us from a time we're born, you know, and whether we're talking about, uh, you know, uh, upbringing environment and schooling, news media, television shows, movies, popular culture, cultural mores, social media, you know, all the different things, the negative messages. Uh, the Antweb Ram, my friend, Randy gauge, you may know Randy, uh, he calls them anti-prosperity messages and I think he's so right and we hear them everywhere. And uh, and you know, you'd almost think that anybody who does well financially did it on the backs of others or through nefarious means, or now don't get me wrong, there's a lot of people in the world and people do yucky things.
It's, you know, but, um, no, by and large, if you look at the people who do really well consistently and sustainably, okay. Um, no, they, these are people who had to have provided value to others. They had to touch the lives of many people. They had to place the other person's interest first because nobody buys because we want them to. They buy because they believe it's in their best interest to do so, you know, we've got to be authentic and then we've got to be able to receive.
But, you know, when we, when we get so many awful, terrible anti-prosperity messages from the world around us, it's not that it stays in our conscious mind, that would be okay. It's that it goes into the unconscious and we believe these messages without even knowing that's what we're doing. And so we push money away or we sabotage our success or we, you know, and so that's why I believe studying, you know, we, in that part of the story, uh, you know, we, we go into it a little bit, but it's a business parable. You don't get to go really deep into it. So that's why I suggest making a study.
This is so important. So anyone watching this, listening to this, I hope they'll take me up on this. Make a study of prosperity. There are great teachers out there. Um, people like Randy gauge, uh, people like David Nagle, the late Bob Proctor, Sharon Lector, wonderful.
Uh, Ellen Rogan of Chicago. She's great. Uh, Lisa L E I S a Peterson, uh, Ken Honda, these people are in this, there's many more. And I, I just feel badly mentioning those because there's, there's others, but look for, you know, seek these people out and read their blogs, watch their videos. Some of them have conferences, most of them have books and make a daily, daily study of prosperity because all the anti-prosperity garbage comes in naturally.
So we need to seek out the good, healthy, uh, pro prosperity messages. This podcast is proudly sponsored by need extra hands without extra overhead. Meet Safi virtual your on-demand team of virtual assistants trained specifically for the title industry. Our VAs come with foundational knowledge of title insurance, ready to handle admin tasks, client communication, data entry, and more. So you can focus on closing deals, not paperwork, scale, smarter, work faster and cut costs without sacrificing quality.
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And I'm a big believer in mentorship. Yeah. Yeah. I mean, I, I am too moral. Um, you know, I think mentorship can really, and I've been the beneficiary of such, I think it can cut a person's learning time by years.
Um, one of the, you know, so, so really we can, you know, we can look for mentorship, obviously when someone's in the same field as we are and, and they've reached a certain level and, and, you know, we we'd like to be able to emulate them and learn from them and that's, that's fine, but it can also be someone who's just lived a successful life. Uh, and again, whether that's financially, physically, spiritually, mentally, mostly socially relational, what have you, you know, someone who, uh, it depends really what we're looking for in terms of, of mentorship, I think in approaching a mentor, one, uh, kind of mistake that I see people making at times is they'll approach someone and, and by the way, social media now or online, you know, the internet gives us access to people. We never would have been able to even talk to, to reach right in the old days. And now we, now we can, and it's funny to ask anyone, but what they'll do a lot of times they'll say is, you know, I'm just starting a business or I'm blah, blah, whatever, and I really need a mentor. Would you mentor me?
The problem with asking like that Mo is it, first of all, if you're asking this person to mentor you, the chances are a whole lot of people are asking that person to, yeah. So when you just say, you know, I need a mentor, will you mentor me? And there's no relationship there. Okay. It can come across as entitled.
Uh, plus, you know, they have no reason to, they don't know you. Uh, and, and you haven't done anything to distinguish yourself and give them a reason. They only have so much time anyway, even if they have great intent, they only have so much time to be able to help is met. Right. So my suggestion would be to approach it maybe a little bit differently, and that would be to ask in such a way, uh, that you might say, you know, and again, this could be through, uh, through email.
It could be through phone. It could be through in person, however you ask, it doesn't really matter, but it would come across more like, uh, you know, I know you're, um, really busy. And so if this is not something you have time to do, or for whatever reason would rather not, I'll absolutely understand. I'm wondering if I could possibly ask you one or two very specific questions. Now, what have you done when asking that way?
First, you've honored and respected the process that it doesn't sound entitled. You're acknowledging it's a big ask. Okay. Second, you've given this person an out or back door where other than them feeling pressured or, or like you think they should be obligated, you've let them know you realize you're busy or, or, or for whatever reason they'd rather not. Absolutely.
It's okay. Third, what you did is rather than just asking something general, like picking their brain, which is another way of saying, Hey, you know, you share 40 years of your wisdom, even though you get with me, even though you don't know me from a home a while, and I don't even know what it is I want to know from you. Instead you're saying, you know, one or two very specific questions. So you're letting them know you're not going to waste their time that you have an agenda agenda in a good way, in this case, that you have an agenda that right. And this person's much more likely to take you seriously and not feel like their time and energy and everything is going to be there.
So they'll usually say, sure, go ahead. How can I help you now? Is everyone going to do that? No, but not everyone has to, but you're increasing the odds greatly that that person will, will invest their time with you now during the call. Um, and the first thing I would just doing is make sure that, you know, you totally search them online.
So you don't ask anything. You could have found the answer to, you know, do your homework, exactly. Do your homework. Uh, and then make sure you don't take up much time. You ask those couple of questions, thank them profusely and let them know that you will apply their wisdom right away.
And would it be okay if from time to time I reach back out and just let you know how things, and they'll say, yeah, of course, please do. Okay. Now, once you leave the meeting, whether it's in person, on the phone, on zoom, whatever, send a personal. online so you don't ask anything you could have found the answer to, you know, homework. Yeah, do your homework.
Exactly. Do your homework and then make sure you don't take up much time. You ask those couple of questions, thank them profusely and let them know that you will apply their wisdom right away. And would it be okay if from time to time I reach back out and just let you know how things and they'll say, yeah, of course, please do. Okay.
Now, once you leave the meeting, whether it's in person, on the phone, on Zoom, whatever, send a personalized handwritten note. Okay. Not a text, not an email, personalized handwritten note. And it just needs to say, dear so-and-so or hi so-and-so, I thank you once again for taking time out of your busy schedule. Your wisdom is priceless and I look forward to applying it right away.
We'll, you know, we'll keep in touch and let you know how things are progressing. Best regards. Sign your name, put it in an envelope, handwrite the name and address, regular stamp, not a meter machine stamp, but a regular stamp or a commemorative stamp, right? Send it to them that day. And again, it positions you as someone totally different.
Yeah. And then what I would also do is suggest making a small donation. Doesn't have to be anything big, but a small donation to their favorite charity or cause, which again, you can find out online. And if for whatever reason you can't, you can ask their administrative assistant and make the donation in their name. It will get back to them.
You're not doing it to kiss up or anything, but simply for them to just know that you appreciate them and that you are making an effort to give value, you know, to them and so forth. So then, you know, you, maybe you call three weeks later, maybe you have another conversation and eventually over time, an ongoing mentor-protege relationship develops. But you know what, Mo? It might not. It might be one or two conversations and it might be he or she introduces you to someone else.
Or it might be you just meet someone else that way. But what happens is, as you do this over time, you start to really find that, you know, people who are there in your corner and you develop this huge, you know, sphere of influence of people. And of course, as you get successful, you start mentoring others, right? And so it's a great circle that, you know. It's always simple.
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Try www.titlegbt.ai today. How can a go-getter mindset help professionals stand out in a saturated and highly commoditized market like child insurance? Well, I mean, I think everything we do in this will help you stand out. We have within the law of value, John David Mann and I, in our second book, which was Go-Givers Sell More. There are a number of books in the series.
This is the only one that was not a parable, Go-Givers Sell More. It was kind of a application guide to the go-giver. And when we talk about the law of value, we discussed five, what we call elements of value, which is really the extrinsic value you provide. So remember, we're talking about the accountant and the title person, right? Title professional and the benefits of what they did.
And those are great, but let's face it, every other accountant and every title professional can pretty much say the same thing. And, you know, unless the perspective, you know, and you may do better than the competitor, but unless the prospective customer or client knows this, they don't know this. And unless a prospective customer or client can distinguish between two or more providers, it's always going to come down to what? Who has the lowest price. And unless your last name is Wal-Mart or Amazon.com, I guess, trying to make low price, your unique selling proposition is not a productive way to do business.
Race to the bottom. Right. It's a race. It's exactly that. It's a race to the bottom.
It's not, it's certainly not fun. It's not productive and it isn't sustainable. Right? So, so, but that's the intrinsic value, which is important. But what distinguishes you is the extrinsic value.
That's the value over and above that you bring. So, so the five elements of value we talk about all, which are excellence, consistency, attention, empathy, and appreciation, right? Uh, are all extrinsic. It's all those things that, that you can sum it up this way. When you do those five correctly, you make the other person feel good about themselves, about the situation and about you.
So you have a, a series of a GoGiver books. Is it one of the GoGiver leader? Yeah. So that was the concept and that's next on my list to listen to the book. Yeah.
Well, you know, so many people ask because when we wrote the GoGiver, although a lot of people utilize it for leadership, uh, it really was written with the entrepreneur or sales professional in mind. So we just got a lot of response saying, okay, well, how does a, uh, you know, a corporate leader or an organizational leader or a small business leader or what have you, how do they use those principles? And that's why we wrote the GoGiver leader. And you know what? It still comes down to making the focus about others.
Only in this case, you're making the focus, you're putting the place in the focus on those you lead. Uh, and again, it's told within a parable and John David Mann did his usual brilliant job of putting it into a story that, you know, and, uh, but really it, it, it comes down to that, that same thing. We're coming close to a wrap here. I've got two last questions that I ask every guest is, uh, one of them is what you have a favorite quote, favorite quote. Um, so let's go back to Zig Ziglar and it's his, I think most quoted quote, and it's the one that many people misquote, which I gotta say drives me nuts, you know, but, but it, it's misquote, but it, it, the, the way it actually goes is you can have everything in life you want if you will just help enough other people get what they want.
I love that. You got to say that. Uh, that's a, that's perfect. Uh, the quotes that goes aligns with the concept of go giver. Absolutely.
Absolutely. Uh, how about our favorite book? That's not a go giver book. Um, so I, so I would say it would be, um, a book called living untethered by Michael a singer. So he, I read that and it's credible.
Well, so he has a few books out. The first was the untethered okay. Wonderful book. Fantastic book. His second book was the surrender experiment.
Uh, again, it was more of an autobiography. Great book learned a ton, but his third book, which not as many people know about, I think I read that yet. Oh, and I, please, I recommend it. So he, he just took it to a whole new level. Uh, it's called living untethered and I am telling you Mo it is just, I made a study of it for like a year and a half.
I know exactly. It's so hard to just give it and let go. And I just, I can't wait to read it. And I've read the first two books and it just, he's an incredible soul. Oh my goodness.
He's got some great videos out there and, and the whole thing, but yeah, he, what a magnificent teacher, but yeah, I living untethered helped me cut through, you know, like 67 years of, you know, stuff that I didn't even realize at times was, was there that needed to be let go. That's awesome, Bob. Uh, we, I can't thank you enough. Any last words to our audience? Uh, no, you know, I just, I remember a mentor one said to me, Berg, if you want to make a lot of money in sales, he said, don't have making money as your target.
Your target is serving others. Now, when you hit the target, he said, you'll get a reward and that reward will come in the form of money. And you can do with that money, whatever you choose, but never forget, he said, the money is simply the reward for hitting the target. It's not the target itself. Your target is serving others.
Hey man, that, that's a wonderful Bob. Thank you so much. Uh, I cannot thank you enough for, for generosity time. And most importantly, your, your wisdom. Oh, my absolute pleasure, Mo.
Keep up the great work you're doing. And thank you so much for having me with you. A pleasure. Uh, that's a wrap on today's episode with Bob, a special guest, Bob Berg. If you found value in his message, and we know you did, be sure to check out his book, The Go-Giver.
It's a, as I said, I can't, I can't really thank Bob for his wisdom enough. It's just an incredible book. Explore how the five laws can transform, not just your business, but your mindset. Thanks again for tuning in to the Tidal Agents Podcast and we'll see you next episode. Thank you.
And that's a wrap on today's journey with Mo Shamil from the Tidal Agents Podcast. Reminding you that mastering the art of innovation is key in the tidal industry's fast-paced world. If you're finding it tough to keep up with the changes and challenges, remember, you're not alone. Our calendar is open for you. Find the link in the show notes and let's connect.
Make sure to hit subscribe to not miss out on strategies that elevate and insights that empower. Together, we'll navigate the future of the industry. I look forward to our next meeting in the from the Tidal Agents Podcast. Reminding you that mastering the art of innovation is key in the tidal industry's fast-paced world. If you're finding it tough to keep up with the changes and challenges, remember, you're not alone.
Our calendar is open for you. Find the link in the show notes and let's connect. Make sure to hit subscribe to not miss out on strategies that elevate and insights that empower. Together, we'll navigate the future of the industry. I look forward to our next meeting in the upcoming episode.
