Episode Summary

Frank Klesitz, CEO of Vyral Marketing, shares 15 years of marketing expertise tailored for title companies. Learn how to build permission-based prospect lists of real estate investors and top agents, create video content that demonstrates competency by telling deal-saving stories, implement marketing funnels from newsletter subscriptions to one-on-one meetings, and retain clients by helping them grow their business through collaborative content creation. Klesitz explains why title companies must articulate their value as the most competent problem-solvers in the transaction, not commodities.

About Frank Klesitz

Frank Klesitz is CEO and co-founder of Vyral Marketing, a content marketing company he built over 15 years serving real estate professionals. As a former real estate investor who purchased hundreds of single-family homes, Frank understands title company value from the client perspective. He specializes in helping professional service firms articulate competence through video content, speaking, and publishing. Frank advocates for permission-based marketing that builds relationships through educational content rather than cold outreach.

Key Takeaways

• Title companies should target real estate investors and agents with content demonstrating how they save deals from falling apart, not generic marketing materials.
• Build a permission-based prospect list by identifying top 250 agents on Zillow’s agent finder and pulling non-owner occupied LLC purchases to find active investors.
• A marketing funnel reduces friction: start with newsletter subscriptions (top of funnel), invite to events (middle), then request one-on-one meetings (bottom).
• Client retention for title companies means helping agents grow their business by inviting them onto your podcast or video content, not just buying them coffee.
• Original video content answering actual client questions outperforms AI-generated or algorithm-chasing content because prospects want to assess your character and competence.
• The most powerful top-of-funnel offer is: ‘Subscribe to our newsletter where we share stories of how we save deals and navigate complex title issues.’
• Real estate investors closing 30% of transactions understand title company competence matters; they actively shop for attorneys on staff and proactive problem-solving.

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